Rom og reggae hører nærmest sammen, hvert fald jamaicansk rom og reggae musik. Blackwell Fine Jamaican Rum brandes via stifteren af Island record – pladeselskabet, som introducerede den jamaicanske musikstil til USA. Chris Blackwell, som bl.a. har produceret for Bob Marley, har en stor kærlighed til jamaicansk rom, hvilket betød lanceringen af Blackwell rom i 2008.
Rommen destilleres, lagres og blendes hos J. Wray and Nephew Ltd. Den distribueres kun få steder i Europa.
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